How Signal Mining and Funnel Research Built a Multi-Million Dollar Brand

Summary

When Sisun, an ex-Tesla PM, set out to disrupt the hangover recovery space, he partnered with Launch Pop to bring Morning Recovery to market. The initial hypothesis was that party-goers and college students would be the brand’s primary audience. However, by leveraging our proprietary signal mining and funnel research strategies, we uncovered a more engaged and profitable customer base: tech professionals, gamers, and finance executives who prioritized productivity.

By repositioning the brand as a productivity enhancer rather than just a hangover cure, we optimized messaging, built a high-converting funnel, and activated communities like Product Hunt and Indiegogo to drive a viral launch in both the U.S. and international markets.

How We Did It

1. Signal Mining & Funnel Research

Instead of making assumptions, we ran targeted experiments using different messaging, price points, and value propositions across multiple platforms. This data-driven approach helped us identify the audience segments that showed the highest purchase intent.

• A/B tested messaging between "party recovery" vs. "next-day productivity boost"
• Analyzed ad performance across various audience segments
• Measured engagement and conversion metrics in real-time

2. Product Development & Positioning

With insights from our signal tests, we refined the product positioning to cater to professionals who needed a solution to maintain peak productivity. This led to:

• Optimized packaging and branding that resonated with the target audience
• A science-backed narrative that aligned with high-performance lifestyles
• Messaging shifts that increased customer trust and willingness to buy

3. Community Building & Viral Growth

Leveraging the right audience, we strategically launched through viral community-driven platforms:

• Product Hunt: Positioned as a game-changing productivity hack, driving organic shares
• Indiegogo: Used as a launchpad to validate demand and fuel early adopters
• Private Facebook Group: Built a loyal and engaged early adopter community

4. Growth & Conversion Optimization

• Built a high-converting Shopify website optimized for our top-performing traffic sources
• Developed a content and digital strategy that drove organic and paid growth
• Implemented email marketing and retargeting strategies that increased LTV

Results

🔥 Officially funded by 3 top VC firms in San Francisco: SLOW VENTURES, 500 STARTUPS, STRONG VENTURES
🔥 Total revenue raised: $250,000 prelaunch
🔥 Built an email list of 15,000 before launch
🔥 Created a 1,500+ highly engaged private Facebook community
🔥 Featured in Business Insider, Tech Insider, Mashable, FOX News, Uncrate, IRL Science, and more

Want to Learn How to Grow a Brand Like This?

Morning Recovery’s success wasn’t an accident—it was built using a strategic, research-backed approach. If you want to learn exactly how we use Signal Mining, funnel research, and prelaunch strategies to create winning brands, get instant access to our playbook now for only $490.

Inside, you’ll get:

✅ Proven frameworks for audience discovery and validation
✅ Step-by-step funnel-building strategies that convert
✅ Community growth tactics that drive organic sales
✅ Expert insights on launching and scaling DTC brands

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